Gucci's Most Iconic Fragrances — Without the Gucci Price Tag
Under Alessandro Michele's creative direction, Gucci's fragrance line went from "nice department store perfume" to genuinely iconic — bold, maximalist, and instantly recognisable. Gucci Bloom redefined what a modern floral could smell like. Flora Gorgeous Gardenia became the sunniest, most joyful scent on the shelf. Gucci Guilty turned confidence into a fragrance.
The problem is the price. A bottle of Gucci Bloom will run you close to $200. Flora Gorgeous Gardenia isn't far behind. Guilty sits around $150–$180 depending on size.
At The Sweetest Lie, we've built inspired versions of all three — same scent character, same all-day wear, a fraction of the cost. Here's our full guide to the best Gucci perfume dupes available in Australia in 2026.
The Best Gucci Dupes Available in Australia
1. Gucci Bloom Dupe — Lie 51 ($45 AUD)
Original RRP: ~$195 AUD
Gucci Bloom was a genuine departure when it launched in 2017 — instead of the usual fruity-floral formula, it leaned all the way into white florals: tuberose, jasmine, and Rangoon creeper layered on top of each other to create something dense, immersive, and almost green in its intensity. It smells like walking into a florist's cold room, in the best possible way.
It became one of the defining women's fragrances of its era precisely because it didn't smell like anything else on the shelf. Bold, a little unusual, and completely unforgettable — Gucci Bloom is the kind of fragrance that becomes part of someone's identity.
Lie 51 captures that dense white floral character — heavy on tuberose and jasmine, with the same immersive, "walked into a garden" quality that made the original so distinctive.
Who it's for: Women who love bold, heady white florals and want a fragrance that's genuinely different from the usual fruity-floral crowd.
Notes: Tuberose, jasmine, Rangoon creeper, Sambac jasmine.
Saving: $150 AUD compared to the original.
→ Shop Lie 51 — Gucci Bloom Dupe
2. Gucci Flora Gorgeous Gardenia Dupe — Lie 64 ($45 AUD)
Original RRP: ~$180 AUD
If Gucci Bloom is bold and immersive, Flora Gorgeous Gardenia is its sunnier, more playful sibling. Part of the wider Flora collection — a line with roots going back to a scarf design from 1966 — Gorgeous Gardenia is built around a fruity, gardenia-forward bouquet that feels like the first warm day of the year. Pear and mandarin open things up, gardenia and jasmine sit at the heart, and a soft musk-and-woods base keeps it grounded.
It's one of the most universally loved fragrances in the Gucci range precisely because it's so easy to wear. Not too heavy, not too sweet — just genuinely joyful. It's become a go-to for spring and summer, but honestly, it works year-round if you love bright florals.
Lie 64 brings that same sun-drenched gardenia character to a $45 price point, with the same fruity-floral brightness that made the original such a hit.
Who it's for: Women who want a bright, joyful, everyday floral that suits almost any occasion.
Notes: Pear, mandarin, gardenia, jasmine, musk, woody notes.
Saving: $135 AUD compared to the original.
→ Shop Lie 64 — Flora Gorgeous Gardenia Dupe
3. Gucci Guilty Dupe — Lie 99 ($45 AUD)
Original RRP: ~$165 AUD
Launched in 2010 with a campaign that leaned hard into glamour and confidence, Gucci Guilty was designed to smell like a statement. It's a modern floral-fruity built around pink pepper and mandarin up top, a heart of lilac and peach, and a warm patchouli-amber base that gives it real staying power. It's brighter and punchier than a lot of designer florals from the same era, with just enough edge to feel a little daring.
Guilty has stayed popular for over a decade because it nails a specific brief: confident, modern, and wearable from day into night without feeling like it's trying too hard. It's the fragrance equivalent of a perfectly tailored blazer.
Lie 99 captures that same pink pepper and patchouli-amber profile — bright and a little daring up top, warm and confident underneath.
Who it's for: Women who want a modern, confident fragrance that works for everyday wear and nights out.
Notes: Pink pepper, mandarin, lilac, peach, patchouli, amber.
Saving: $120 AUD compared to the original.
→ Shop Lie 99 — Gucci Guilty Dupe
Quick Comparison: Gucci Dupes vs Originals
| Fragrance | Original Price | The Sweetest Lie | You Save | Best For |
|---|---|---|---|---|
| Gucci Bloom | ~$195 | $45 (Lie 51) | $150 | Bold white florals |
| Flora Gorgeous Gardenia | ~$180 | $45 (Lie 64) | $135 | Bright, everyday florals |
| Gucci Guilty | ~$165 | $45 (Lie 99) | $120 | Confident, day-to-night wear |
Which Gucci Dupe Is Right for You?
If you love bold, statement fragrances that smell like nothing else in your collection — start with Gucci Bloom (Lie 51). It's intense, immersive, and genuinely memorable.
If you want something bright and easy to wear every day — Flora Gorgeous Gardenia (Lie 64) is the most universally flattering of the three. Great for warmer months, but versatile enough for year-round wear.
If you want a fragrance that feels modern and confident without being too heavy — Gucci Guilty (Lie 99) is your pick. It transitions easily from office to evening.
Can't choose? Our 4-bottle bundle for $135 lets you try multiple Gucci-inspired scents alongside other bestsellers from our range — less than the price of one bottle of the real thing.
How Close Are Our Dupes to the Real Thing?
We're upfront about this: our fragrances are inspired by the originals, not identical copies. The exact formulas behind designer fragrances are closely guarded trade secrets. What we do is study the scent profile — the opening, the heart, the dry-down, the overall character — and build a composition that captures that same experience.
For Gucci Bloom, that means leaning into the dense white florals. For Flora Gorgeous Gardenia, it's that bright, fruity-gardenia opening. For Guilty, it's the pink pepper and warm amber base. Most people who switch to our versions say they can't tell the difference in everyday wear — and at $45 versus $150–$195, that difference matters a lot less anyway.
Frequently Asked Questions
Are these genuine Gucci perfumes?
No. Our fragrances are independently made, inspired-by compositions. We are not affiliated with Gucci, and our products are not sold as genuine Gucci products. They are original formulations created to share a similar scent profile.
How long do they last?
Our fragrances are Eau de Parfum concentration, giving you 6–8 hours of wear on skin and longer on clothing. For maximum longevity, apply to moisturised pulse points and avoid rubbing your wrists together after spraying.
Are they vegan and cruelty-free?
Yes — all of our fragrances are 100% vegan and cruelty-free.
Do you ship across Australia?
Yes, we ship Australia-wide with free shipping available on qualifying orders.
Which Gucci dupe should I try first?
If you're new to The Sweetest Lie and want the safest starting point, Flora Gorgeous Gardenia (Lie 64) is the most universally loved. If you want something bolder and more distinctive, go straight for Gucci Bloom (Lie 51).
The Bottom Line
Gucci's fragrance line under Alessandro Michele produced some genuinely iconic scents — bold, distinctive, and far more interesting than most designer florals. We've made sure you don't have to pay $150–$195 to wear them.
From $45 AUD. Free shipping. Made in Australia.
