By Stefano, founder of The Sweetest Lie | Updated September 2026
Gucci's modern fragrance line produced some genuinely distinctive scents — Bloom redefined the modern white floral, Flora Gorgeous Gardenia is one of the sunniest scents on the shelf, and Guilty turned confidence into a fragrance. They also cost around $150–$200 a bottle. Here are our three Gucci-inspired fragrances, sold under our own name and hand poured in Sydney, at $45 each. (Or shop all our perfume dupes.)
The best Gucci dupes in Australia
1. Gucci Bloom dupe — Lie 51 ($45)
Bloom leans all the way into white florals — tuberose, jasmine and Rangoon creeper layered into something dense, immersive and almost green. It smells like walking into a florist's cold room.
Lie 51 keeps that heady tuberose-jasmine character.
Who it's for: Lovers of bold white florals.
2. Gucci Flora Gorgeous Gardenia dupe — Lie 64 ($45)
Bloom's sunnier sibling: pear and mandarin up top, gardenia and jasmine in the heart, soft musk and woods underneath. Bright and easy to wear.
Lie 64 brings that same cheerful gardenia brightness.
Who it's for: Anyone after a joyful everyday floral.
3. Gucci Guilty dupe — Lie 99 ($45)
Pink pepper and mandarin, a lilac-and-peach heart, and a warm patchouli-amber base. Bright and a little daring up top, confident underneath.
Lie 99 captures that pink pepper and patchouli-amber profile.
Who it's for: Anyone after a modern day-to-night scent.
Which one?
Bold and memorable: Bloom (Lie 51). Bright and easy: Flora Gorgeous Gardenia (Lie 64) — the safest first pick. Modern and confident: Guilty (Lie 99).
Want to try more than one? Buy 3, Get 1 Free applies automatically at checkout.
How close are they?
We're upfront: inspired by, not identical to. Designer formulas are trade secrets and sourcing always creates small differences. We build each one around what defines the original — the dense white florals of Bloom, the fruity gardenia of Flora, the pepper and amber of Guilty. Our fragrances are Eau de Parfum strength; longevity varies by scent and skin.
Frequently asked questions
Are these genuine Gucci?
No. They're independently made and sold under our own name. We're not affiliated with Gucci.
How long do they last?
It varies by scent and skin. Apply to moisturised pulse points or clothing and don't rub your wrists together — more in how to make perfume last longer.
Vegan and cruelty-free?
Yes.
Shipping?
Australia-wide from Sydney; free over $99.
Keep reading
- YSL dupes — Black Opium, Libre, Mon Paris
- The best women's perfume dupes
- All floral perfume dupes
